Serving Commercial & Fleet Buyers Across Northwest Wisconsin Since 1915

At Don Johnson’s Cumberland Motors, we know that your commercial vehicles aren't just trucks or vans—they are the engines that power your business, support your workforce, and keep your bottom line moving forward.

For over six generations, the Johnson family tradition has been built on a simple, enduring promise: work hard, keep your word, and treat every customer like family. What began in 1915 as a humble gas and automotive station in Star Prairie, Wisconsin, founded by John Peter "JP" Johnson, has grown into one of Northwest Wisconsin’s most trusted automotive legacies. Through decades of changing industries, economic shifts, and growing communities—from New Richmond and Rice Lake to Cumberland—our family business has remained rooted in integrity and service.

Today, we bring that same century-strong commitment to local business owners, fleet managers, contractors, and tradespeople throughout Barron, Polk, and Washburn counties.

Work-Ready Commercial Vehicles to Keep You Moving

Whether you need a single heavy-duty work truck to pull your equipment trailer or an entire fleet of commercial vans to expand your service zone, Don Johnson’s Cumberland Motors is your dedicated business automotive partner.

We carry a robust inventory of high-capability commercial vehicles designed to meet the demands of any job site:

• Heavy-Duty & Light-Duty Work Trucks: Built to haul, tow, and tackle the tough Wisconsin winters with ease.

• Commercial Utility & Cargo Vans: Customized spatial efficiency for electricians, plumbers, HVAC technicians, and delivery fleets.

• Chassis Cabs: Versatile platforms ready for custom upfits, flatbeds, and service bodies.

• Custom Orders: If you don't see the exact trim or spec on our lot, our direct commercial sourcing network ensures we locate or order the precise vehicle your operations require.

Serving Cumberland & Surrounding Communities

We are proud to keep local enterprise thriving. Located right in the heart of Cumberland, WI, our service area extends across the entire region, providing tailored commercial vehicle sales, competitive fleet financing, and reliable automotive service to businesses in:

• Cumberland, WI

• Rice Lake, WI

• Barron, WI

• Spooner, WI

• Shell Lake, WI

• Turtle Lake, WI

• Amery, WI

• … and across greater Northwest Wisconsin.

Why Northwest Wisconsin Businesses Choose Don Johnson's

"A family name only means something when the people behind it work hard and care for others."

1. Commercial Fleet Expertise: We understand business operations. We work within your timeline, budget, and operational requirements to deliver turnkey fleet solutions without the retail hassle.

2. Flexible Business Financing: From commercial lines of credit to tailored lease structures, our finance specialists help maximize your tax advantages (such as Section 179 deductions) and protect your business capital.

3. Dedicated Service & Maintenance: Keep downtime to an absolute minimum with our factory-certified automotive technicians who know your work vehicles inside and out.

Partner with a Legacy of Trust—Contact Us Today

Ready to upgrade your commercial fleet or put your next work truck on the road? Visit our showroom or give our commercial sales experts a call to discuss your business needs.

•  Visit Us: 1925 Elm St, Cumberland, WI 54829

•  Call Commercial Sales: (715) 419-6350